Joseph Colyer • Graphic Design
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Community Arts Center

Identity, Merchandise, Poster, Social Media, Stationery

This project was a unique opportunity to create a logomark for the Community Arts Center, a theatre located in the heart of Williamsport, Pa, to commemorate their twenty-fifth anniversary. A panel representing the Community Arts Center sat in on a final presentation of the work my peers and myself had each individually created, and what a crazy-cool experience it was! Below is my design. Alongside the mark, a promotional poster presenting the acts scheduled to perform throughout the twenty-fifth anniversary season, a stationery package, a social media campaign, a Little League pin, and various apparel were also developed to showcase the ways the logomark could be used in application.

 My design represents the community of Williamsport, under a joyful sunrise sky. Yellow embodies warmth and cheerfulness and, paired with black, is one of the most legible color combinations at great distances. The Community Arts Center is positioned as the cornerstone in this representation of Williamsport, an implication that the CAC is the junction in which the arts and the community meet. Additionally, the three-dimensional rendering expresses that the venue houses a depth of diversity from all angles.

My design represents the community of Williamsport, under a joyful sunrise sky. Yellow embodies warmth and cheerfulness and, paired with black, is one of the most legible color combinations at great distances. The Community Arts Center is positioned as the cornerstone in this representation of Williamsport, an implication that the CAC is the junction in which the arts and the community meet. Additionally, the three-dimensional rendering expresses that the venue houses a depth of diversity from all angles.

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 The stationery package was designed to push the envelope (pun intended) of the aforementioned cornerstone-of-the-community concept.

The stationery package was designed to push the envelope (pun intended) of the aforementioned cornerstone-of-the-community concept.

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 I sampled a tetrad color scheme from the signature yellow of the logomark to pull together this group of t-shirts. It is a callback to the diversity of arts housed inside the Community Arts Center as well as an acknowledgment of the abundance of various walks of life who attend the performances. I wanted to really emphasize that the Community Arts Center has something for everything and  IS  something for everyone.

I sampled a tetrad color scheme from the signature yellow of the logomark to pull together this group of t-shirts. It is a callback to the diversity of arts housed inside the Community Arts Center as well as an acknowledgment of the abundance of various walks of life who attend the performances. I wanted to really emphasize that the Community Arts Center has something for everything and IS something for everyone.

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