Joseph Colyer • Graphic Design
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Depression & Bipolar Support Alliance

Brand Guidelines, Brochure, Identity, Merchandise, Social Media, Stationery, Website

My capstone project in my program consisted of developing a full marketing campaign for the Depression & Bipolar Support Alliance, a cause near and dear to me. The project demanded intensive research, heavy conceptualization, and emotional stamina. Many psychological principles were implemented and distilled into publicly digestible information. Over the course of a 16-week semester, this project was conceived and constructed.

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 The brand, as it came to be, focalized itself around the graphic transparency logomark: a pendulum, to symbolize our common human ever-changing emotional state in an ever-changing world. Its stark shamrock green projects into the viewer's subconscious a message of the only true management of mental health: balance, as well as representing growth as a person and as a global culture.

The brand, as it came to be, focalized itself around the graphic transparency logomark: a pendulum, to symbolize our common human ever-changing emotional state in an ever-changing world. Its stark shamrock green projects into the viewer's subconscious a message of the only true management of mental health: balance, as well as representing growth as a person and as a global culture.

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 The website demographic is one of two groups: people living with mental health conditions, and people inquiring for information. I have distilled my gathered research and streamlined it into a friendly and official aesthetic, graphically based off the logomark.

The website demographic is one of two groups: people living with mental health conditions, and people inquiring for information. I have distilled my gathered research and streamlined it into a friendly and official aesthetic, graphically based off the logomark.

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 The brochure is adapted from website content to be distributed wherever applicable. The information, although streamlined to apply to individuals with mental health conditions, can be helpful in improving the lives of all individuals.

The brochure is adapted from website content to be distributed wherever applicable. The information, although streamlined to apply to individuals with mental health conditions, can be helpful in improving the lives of all individuals.

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