Joseph Colyer • Graphic Design
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NOVO Property

NOVO Property is a company in the United Kingdom which conceives, builds, and propagates housing properties. I created this refreshment of their logo in my leisure after the comically cartoonish event that occurs when tape measures are bent.

I realized that this logomark had huge potential to become a full brand refresh and decided to deliver. I took the opportunity to produce an identity that showed a more formal side of me; I used photography and typography to drive the branding efforts, displaying a capacity to dial boldness back a bit when circumstances call for a more conservative approach.

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