Brand Guidelines, Identity, Merchandise, Process, Snack Bar Packaging, Stationery
In my youth, I spent a lot of time at the Sunset Skating Rink and it was surreal to do this logo! My design lends itself to the zany imagery of the 80's, serving as a double entrandre depicting both a skate wheel and a setting sun.
The logomark utilizes a bold complementary color scheme reminiscent of both the 80's imagery and the colors of a sunset, supplemented by a muted seafoam blue to work in a tertiary balance.
The repeated dot pattern of the branding a perpetuation of the central dot in the logomark.
The tone of the brand is a vibrant 50/50 split between Memphis and Vaporwave.