Joseph Colyer • Graphic Design
NEWGARDEN_thumbnail formatted .png

The Garden Conservancy

Annual Report, Merchandise, Process

The mission: to construct an annual report for an organization's 2017 year. The Garden Conservancy, a nationwide institution whom adopts and preserves America's finest gardens, was my choice. I wanted the mailout to be intricate, high-status, and downright beautiful: as if the recipient was not receiving a clinical document, but rather, a romantic gesture: a bouquet of flowers.

cover layout.png
 Above is an early sketch depicting my plans for the die-cut cover design and the overarching message throughout the report:  Gardens Are Living Works of Art.

Above is an early sketch depicting my plans for the die-cut cover design and the overarching message throughout the report: Gardens Are Living Works of Art.

openingspread formatted .png
whatwedo formatted .png
timeline formatted .png
map formatted .png
distribution formatted .png
final page formatted .png
distribution formatted .png
 Above is a demonstration of the final sendoff to the report's recipient: a pocket on the final page, opposite of the back cover, containing three vinyl stickers. Upon first glance of the pocket, only the signature deep purple sticker wearing the phrase  "Gardens Are Living Works of Art"  is visible, tucked behind this are the two others. I felt that this harnessed a marketing opportunity to utilize the ever-present popularity of stickers to spread awareness of The Garden Conservancy's values and, in turn, assist in  saving & sharing  America's gardens. 

Above is a demonstration of the final sendoff to the report's recipient: a pocket on the final page, opposite of the back cover, containing three vinyl stickers. Upon first glance of the pocket, only the signature deep purple sticker wearing the phrase "Gardens Are Living Works of Art" is visible, tucked behind this are the two others. I felt that this harnessed a marketing opportunity to utilize the ever-present popularity of stickers to spread awareness of The Garden Conservancy's values and, in turn, assist in saving & sharing America's gardens. 

LETTERHEAD.png
ENVELOPE.png
gardenconservancybcard-01.png
garden-conservancy-shirts01.png