Joseph Colyer • Graphic Design

The Grand Ascent

Postcard, Poster

The objective for this project was to create a fictitious promotional poster for The Grand Ascent, an event in conjunction with The Elegance at Hershey: an annual car show held in Hershey, Pennsylvania.

My poster is inspired by the minimalism and dynamism of the Swiss design aesthetic. Cars pictured are aerial motion photographs of vintage Hot Wheels, taken by myself.

I designed the postcard secondary to the poster to extend its longevity.

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